Our main focus right now is to bring in those who want to be on the ground floor, people that love to be a part of the early stage development cycle. While the price is high it’s also comparable to the kickstarter tier levels that granted Pre-Alpha and Beta stage access. The price is also reflective of the various bonuses and perks associated with early backing. Most of our early adopter packages include some special in game reward and/or a physical real world reward.
We're constantly involved with our early supporters, taking their feedback and suggestions making changes to the game as needed and love hearing from our early stage backers.
If you’d like a better picture of how we’re doing, please take a look at our Forums.